LEAD WITH VISION & HEART
Executive in Residence Leadership
Lead change with clarity, empathy, and a designer’s mindset. Tracy partners with executives and emerging leaders to stand up, grow, and nurture design-aware teams; understand emerging behaviors and market forces; and communicate vision in ways people can follow. Through co-creation, facilitation, and communication design, she helps you turn abstract ambition into stories, structures, and practices that invite others along.
Vision
Tell a Story People Can Follow
Shape a narrative that makes direction feel real and relatable.
Craft a clear, motivating story about where you’re headed and why.
Adapt that story for different audiences—boards, staff, partners, funders.
Leadership
Work Well with Design
Use design as a leadership tool, not just a project phase.
Learn practical ways to brief, review, and collaborate with creative teams.
Apply human-centered methods to make better decisions with your team.
Culture
Grow Creative Mindsets
Create conditions where people feel safe to experiment and learn.
Identify mindsets and behaviors that support innovation—and the ones that hold it back.
Set norms, rituals, and recognition that make creativity part of daily work rather than a special occasion.
Practice new behaviors that make those beliefs real.
This is for you if…
You’re leading change and want support clarifying and communicating your vision.
You’re ready to build more design-aware, creative, and resilient teams.
What you walk away with
A clearer, scalable vision narrative you can share with confidence.
Practical tools and habits for leading design-aware, creative teams.
A roadmap for strengthening a more adaptive, human-centered culture.