WHERE YOUR STORY TAKES SHAPE
Storytelling & Communication Design
Translate complex ideas into clear language and brand-focused communication design. Tracy helps you turn strategy, research, and stakeholder input into stories, visuals, and toolkits your team can actually use—so your work shows up consistently across decks, collateral, web, and print.
For a deeper look at Tracy’s craft and experiments in communication design, you can explore her separate portfolio & R+D lab at kretzcreates.com. That space showcases selected work from earlier roles, MFA projects, and in-progress explorations for design peers and academic collaborators. The thinking, systems, and care you see there are the same qualities she brings into current TK Co-Lab collaborations.
Frameworks
Map Your Core Story
Build a clear narrative structure so everyone tells the same story the same way.
Distill complex programs, campaigns, or initiatives into simple narrative arcs your team can repeat.
Clarify who you serve, what’s changing, and why it matters—so every message has the same backbone.
Graphic Design
Make the Story Visible & Attractive
Use communication and brand design to bring your story to life on the page and screen.
Turn key messages into decks, one-pagers, and visual summaries that are easy to skim and share.
Design brand-aligned collateral—presentations, PDFs, leave-behinds—that make your story tangible.
Toolkits
Reuse, Don’t Restart
Give your team simple, reusable tools instead of one-off files and disappearing decks.
Build templates, slide libraries, and message maps so teams aren’t starting from a blank page.
Create straightforward guidance that keeps partners, boards, and staff aligned—without rigid scripts.
This is for you if…
You need to visually explain a program, campaign, or initiative in a way people understand.
You’re tired of starting from scratch on decks, one-pagers, and brand collateral every time.
What you walk away with
A clear story framework for your program, campaign, or brand.
Strategic decks, one-pagers, and/or collateral that can be reused and adapted.
Communication tools and templates that help your team stay consistent over time.